Last edited by Vokinos
Monday, August 3, 2020 | History

1 edition of How cool brands stay hot found in the catalog.

How cool brands stay hot

Joeri van den Bergh

How cool brands stay hot

branding to Generation Y

by Joeri van den Bergh

  • 256 Want to read
  • 8 Currently reading

Published by Kogan Page in London, Philadelphia .
Written in English

    Subjects:
  • Product management,
  • Generation Y.,
  • Consumer behavior,
  • Young consumers,
  • Young adult consumers,
  • Target marketing

  • Edition Notes

    Includes bibliographical references and index.

    StatementJoeri Van den Bergh and Mattias Behrer
    ContributionsBehrer, Mattias
    Classifications
    LC ClassificationsHF5415.332.Y66 B47 2013
    The Physical Object
    Paginationxx, 267 p.
    Number of Pages267
    ID Numbers
    Open LibraryOL27149035M
    ISBN 100749468041
    ISBN 109780749468040
    LC Control Number2012046059
    OCLC/WorldCa818985622

    getAbstract Summary: Get the key points from this book in less than 10 minutes. Marketing executives Joeri Van den Bergh and Mattias Behrer conducted quantitative and qualitative research on generation Y and generation Z consumers to learn how to entice their vast numbers to buy your products and services. Full of new case studies and interviews with global marketing executives of successful brands such as Converse, Heineken, Diesel, Coca-Cola, MasterCard, eBay, BBC and many more, "How Cool Brands Stay Hot" provides you with creative ideas on how to position, develop and promote your brands to the new consumer generation.

    The first edition of How Cool Brands Stay Hot won the prestigious Berry-AMA Book Prize for the best book in marketing and Expert Marketer's Marketing Book of the Year This fully updated second edition incorporates additional years of extensive research and includes new case studies and 18 interviews with global brand and marketing /5(5). How cool brands stay hot. K likes. Branding to Generation Y.

    Is Gen Y loyal to cool brands? 84 How to find out what's cool 96 Peter Pandemonium: adults' desire to stay young and cool Conclusion 04 The real thing: brand authenticity ios The roots of real: why brand authenticity is the 'in' thing True tales and crafted cult: how brands portray authenticity How Cool Brands Stay Hot reveals what drives Generation Y and how you can reach them. Based on 5 years of intensive new research among Millennials, it will h Views:


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How cool brands stay hot by Joeri van den Bergh Download PDF EPUB FB2

How Cool Brands Stay Hot reveals what drives Generation Y and how you can reach them. Based on five years of intensive new youth research by InSites Consulting, it provides insights into the consumer psychology and behaviour of 'the Millennials'.

How Cool Brands Stay Hot recently won the the Berry-AMA Book Prize for best book in marketing (awarded by the American Marketing Association Foundation – AMAF) and the Marketing Book of the Year Award (awarded by Expert Marketer).

A professional and international jury nominated it as one of the 10 best books of While the first two editions of How Cool Brands Stay Hot focused exclusively on Generation Y (Millennials), this fully revised third edition looks at both Generations Y and Z.

Using new market research to map and quantify the spending power of Generation Z, branding experts Joeri Van den Bergh and Mattias Behrer provide hard evidence on the impact of this generation and 5/5(2).

How Cool Brands Stay Hot analyses Generations Y and Z, the most marketing savvy and advertising-critical generations yet. It reveals how millennials think, feel and behave, offering proven strategies to market to these groups more effectively and remain a.

The American Marketing Association Foundation (AMAF) announced How Cool Brands Stay Hot: Branding to Generation Y (Kogan Page) as the winner of the Berry-AMA Book Prize for the best book in award recognizes books whose innovative ideas have had significant impact on marketing and related fields and set the standard for selection of the.

Book a speech Today’s younger generations (Gen Y a.k.a. Millennials and Gen Z) have skills, preferences and attitudes that challenge traditional marketing models. As they are both the professionals and the customers of the future, brands have have much to gain by interacting and co-creating with NextGen.

How Cool Brands Stay Hot contains guidance and checklists for marketing plans and campaigns, as well as case studies of Nokia, Nivea, PlayStation, Coca Cola, Volkswagen, Smirnoff, Red Bull, H&M, and Levi's.

It offers creative and effective ideas on how to position, develop and promote brands to one of the largest and most influential 4/5(3). Earlier March I read about the announcement launch of the revised and completely updated How Cool Brands Stay Hot.

The authors were eager to give away free copies of their new book to thank their loyal blog readers for support and interest and - of course - /5. Access a free summary of How Cool Brands Stay Hot, by Joeri Van den Bergh and Mattias Behrer other business, leadership and nonfiction books on getAbstract.8/10().

How cool brands stay hot. K likes. Branding to Generation YFollowers: K. In How Cool Brands Stay Hot: Branding to Generation Y, Joeri Van den Bergh and Mattias Behrer offer a useful and comprehensive description of the core characteristics that make Generation Y, or Millennials, distinct, and they encourage marketers to appeal to these young people by empowering them through trendy, creative, and fun brands.5/5.

WINNER: Berry-AMA Book Award (1st edition) WINNER: Expert Marketing Magazine's Marketing Book of the Year Award (1st edition) How Cool Brands Stay Hot analyses Generations Y and Z, the most marketing savvy and advertising-critical generations yet. It reveals how millennials think, feel and behave, offering proven strategies to market to these groups.

Earlier March I read about the announcement launch of the revised and completely updated How Cool Brands Stay Hot. The authors were eager to give away free copies of their new book to thank their loyal blog readers for support and interest and - of course - to generate some publicitiy/5.

Generation Y ( year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger impact on society and business.

But what drives them and how do you develop the right brand strategies to reach this critical generation. How Cool Brands Stay Hot reveals what. Three times the size of Generation X, they have a much bigger impact on society and business.

In How Cool Brands Stay Hot, Joeri Van den Bergh and Mattias Behrer address what drives Generation Y as consumers and how marketers can develop the right brand strategies to reach this generation of 33 year olds. About the book: How Cool Brands Stay Hot is about connecting with a new generation (Generation Y) which will determine how society and the consumer markets will evolve in the next 3 decades.

The book is based on 5 years of intense new market research and insights and case studies of MTV teams from all over the world, and offers insights in the. So I was thrilled to be asked to receive a review copy of a new book titled “How Cool Brands Stay Hot” by Joeri Van den Bergh and Mattias Behrer.

Rather than simply tell you I think you should buy the book (I do recommend it), here are the facts. How Cool Brands Stay Hot book. Read reviews from world’s largest community for readers. Market to Generations Y and Z more effectively by learning how to 5/5. How Cool Brands Stay Hot reveals what drives Generation Y and how to reach them.

The previous edition was voted Marketing Book of the Year by Expert Marketeer. Full of statistics and new case studies from a number of industries, this second edition features input from 18 interviews with global brand and marketing executives from companies.

How Cool Brands Stay Hot is relevant, up-to-date, straight-forward and filled with meaningful examples. A well written book, based on solid research. Not controversial, but a handy must-have book for marketers working on contemporary cool brands.4/5(5). This book provides insights into the consumer psychology and behaviour of “the Millennials”.

Read Chapter 7: Happiness: Gen Y’s adoration for branded emotions >> Chapter 7 from How Cool Brands Stay Hot: Branding To Generation Y, by Joeri Van den Bergh and Mattias Behrer, published March by Kogan Page.

New Book How Cool Brands Stay Hot: Branding to Generations Y and Z.NetGalley is a site where book reviewers and other professional readers can read books before they are published, in e-galley or digital galley form.

Members register for free and can request review copies or be invited to review by the publisher.